Dutch Media

Cycle Station Bike Donation

I was fortunate to attend the 2AY Radio Xmas party on the 1st December, which gave me the opportunity to meet a number of local businesses and community minded people. Brendan O’ Laughlin, 2AY station manager, very kindly gave me the chance to speak about our Trust In Kids fund. It was also an opportunity to show off the new branding devised by Dutch Media, which was well received. A number of businesses expressed interest in Trust In Kids, which was very gratifying. One of these was the Cycle Station in Albury, who happened to generously donate three bikes to UMFC. These are going to good homes and will make some children very excited. Jake Wolki from Cycle Station and Brendan O’Laughlin from 2AY Radio are pictured presenting me with the bikes.

The owners of the Cycle Station are well aware of the struggles of families and children doing it tough, and I believe we may be able to share some future stories of their contribution to our cause. I never cease to be amazed at the goodwill that exists for UMFC in the community, which is a reflection of the great work our people do on a daily basis. I received an invitation to be a guest speaker at the Lavington Lions club after meeting the club President, Graham Jenkin, at the same event, and will use this time to highlight Trust In Kids too. Similarly, at our AGM on the 24/11 where we officially launched the new Trust In Kids branding, the CEO of the Rural City of Wodonga, Patience Harrington expressed interest in organising support at a workplace level.

It all goes to show that if you have a good cause there are great people out there willing to lend a hand. When times get tough that’s a fact that really helps you to hang on in.

Luke and Sarah at 2AY 770x330

On Tuesday 26 April, 2AY aired an interview Sarah Rogers (Manager, Hume Riverina Community Legal Service) and I recorded with Sandra Moon on her breakfast show. The topic was the recent release of the Royal Commission into Family Violence report, and some of the impact for our community. The report’s recommendations are very comprehensive and will take years to implement, involving substantial funding along with systemic change. It is a serious attempt to address a major social issue.

2AY have made a commitment to UMFC to be a major corporate partner and assist us to communicate with our shared audiences. Our first radio interview is only the beginning of what will hopefully be regular opportunities for our messages to be aired. This is very exciting and a great responsibility for us to use the media to inform and educate our local community about social issues.

This development has come about because of the partnership UMFC has with Dutch Media, the marketing gurus who helped us redesign our logo, brand, and website. Our gala night on the 13 February was very successful because of Dutch Media’s leadership in organising our association with SS&A in Albury. Dutch Media has also guided us in developing our marketing strategy, intended to raise our profile and forge positive, mutually beneficial business partnerships. Indeed, these activities form the beginning of our marketing strategy, which will encompass: TV, radio, print, and digital (website and social) media.

It is amazing to meet such creative and dynamic people, who are so responsive to our cause, and willing to give their time and expertise, when they are flat out in their daily work. This generosity is inspiring.

Click below to listen to the interview in full:

Help Support Local Families During Times of Need. Donate Now or Volunteer.

UMFC acknowledges the support of the Victorian and the Australian Governments

Commitment to Child Safety

All children and young people who access UMFC Services have a right to feel and be safe and to be treated with respect. We are committed to providing a welcoming and safe environment and working towards the best interests of children and young people at all times.