On Tuesday 26 April, 2AY aired an interview Sarah Rogers (Manager, Hume Riverina Community Legal Service) and I recorded with Sandra Moon on her breakfast show. The topic was the recent release of the Royal Commission into Family Violence report, and some of the impact for our community. The report’s recommendations are very comprehensive and will take years to implement, involving substantial funding along with systemic change. It is a serious attempt to address a major social issue.
2AY have made a commitment to UMFC to be a major corporate partner and assist us to communicate with our shared audiences. Our first radio interview is only the beginning of what will hopefully be regular opportunities for our messages to be aired. This is very exciting and a great responsibility for us to use the media to inform and educate our local community about social issues.
This development has come about because of the partnership UMFC has with Dutch Media, the marketing gurus who helped us redesign our logo, brand, and website. Our gala night on the 13 February was very successful because of Dutch Media’s leadership in organising our association with SS&A in Albury. Dutch Media has also guided us in developing our marketing strategy, intended to raise our profile and forge positive, mutually beneficial business partnerships. Indeed, these activities form the beginning of our marketing strategy, which will encompass: TV, radio, print, and digital (website and social) media.
It is amazing to meet such creative and dynamic people, who are so responsive to our cause, and willing to give their time and expertise, when they are flat out in their daily work. This generosity is inspiring.
Click below to listen to the interview in full: